Jamaica: Cultural Superstate

These are just a few reflections on some thoughts that I have had for a very long time now. Over the years, several little events have helped to keep these ideas alive in my mind. The main thread is that Jamaica has so much potential with regards to its culture, but we still have not realised it yet and are still even further away from learning to harness that cultural capital. One of the most memorable took place right here in Germany. I was in Berlin last Easter with my girlfriend and her family. We went out to one of the popular street markets they had, and there I found and purchased a very cheap copy of The Gold Collection by Peter Tosh. When I rejoined the group and showed them my prized possession, two German boys (around 14 years old) looked over my shoulder and said in German: "Peter Tosh! Cool! Where did yo find that?" You should have seen the fire in their eyes. I had expected them like the whole world to know Bob Marley, but that they knew Peter Tosh suggested another level of intimacy with the musical culture. We are great!! Last year when I stood in Rotterdam staring at posters announcing performances by T.O.K. and Buju Banton, the same thoughts invaded my consciousness. As more evidence, the number of on-line discussion boards or fora which focus on Dancehall music and Jamaican culture probably outnumber those on topics such as the war on Iraq.

Fortunately, the Ministry of Education, Youth, and Culture has recognised this and their latest policy seeks to outline ways in which we can capitalise on this greatness. The policy document is no longer available on the website of the Ministry of Education, Youth, and Culture, but can be read here (Towards Jamaica the Cultural Superstate) at the Portal de la Cultura de América Latina y el Caribe. Some people totally misunderstood the Ministry's proposal and objected to the superstate idea. This objection is no doubt influenced by the very bad examples we have had in the last and current centuries of political superstates.

There are millions of people around the world cashing in on Jamaican culture by reproducing and selling Jamaican related products, and Jamaica benefits in no way. I have always believed that if any money should be made from our culture we should be the ones to package, sell and benefit from it, but most Jamaicans have obviously not caught on. What we need is some way of communicating to the ordinary Jamaican, the huge demand for Jamaican culture, even for those things which we think have no value. On that point, I will have to mention Jamaican (Creole), a language with which many Jamaicans have a funny sort of relationship. It's a language they are very intimate with but which they are ashamed to present to the world. But while many Jamaicans continue to question whether Jamaican is a language thousands of people around the world are trying to learn the language from internet fora and websites and dancehall songs. There is definitely a demand!

This reminds me of something which struck me at one of th Fifa concerts which was held in Leipzig, Germany last year during the World Cup. The emcee was using some form of Jamaican Creole and Caribbean English even though he was talking to a multilingual/multinational crowd. The truth is that Jamaica has set the pace for such things as emceeing and people are scrambling to experience every piece of our culture that they can come in contact with.

When will we wake up and smell the coffee?

Joseph
De Walk-Bout Jamaican Bwoy